Upfront costs for a new puppy by category, per MarketWatch's 2026 study (U.S. averages, totaling roughly $1,038) and the midpoint of Rover's 2025 report ranges. Excludes purchase and adoption fees. 2026 edition.
MarketWatch 2026Rover 2025 (midpoint)
General Supplies
$356
$690
+$334 vs MarketWatch 2026
Spay/Neuter
$298
$363
+$65 vs MarketWatch 2026
Vaccinations
$199
$333
+$134 vs MarketWatch 2026
Preventative Medicine
$184
$165
−$19 vs MarketWatch 2026
Source: MarketWatch Guides, Cost of Owning a Dog in Every State (2026 Study); Rover, The Cost of Dog Parenthood (2025 report)Get the data·Download imageCitizenShipper
