Who owns America's pets, by generation
Share of U.S. pet owners by generation, 2024 vs 2025. Shares may not sum to 100% due to rounding.
2024
2025
Gen Z
20%
21%
+1 pts vs 2024
Millennial
30%
30%
No change vs 2024
Gen X
25%
28%
+3 pts vs 2024
Boomer
25%
22%
−3 pts vs 2024
Source: American Pet Products Association (APPA), 2026 State of the Industry Report
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